Blog, News, and Videos

WELCOME TO 2022!

Learn how we used SMART goals to update and create vibrant marketing materials which has put us in a position to grow in the new year.

A Better You in ‘22

By John Ricco It’s that time of year. Thanksgiving is over, Christmas is here and we wonder where the year went.  Over the coming weeks

Got Quality Control?

By Rachel Luoma Quality Control – I hear this term all the time in association management.  We try to build quality control into every aspect

APIC Episode 13 – Sponsorships That Work!

In person meetings are largely back – what are you doing to secure you sponsor and exhibitor base? Join us with a cup of your favorite beverage for suggestions and tips to maximize your sponsorships!

NETWORKING. The Challenge and Its Comeback

By Kim Barclay Networking was challenging enough before the pandemic, and now networking in the traditional sense is almost non-existent.  We as business professionals have

APIC Episode 12 – Top Notch Customer Service

Grab a cup of coffee, sit back and listen to a discussion with Shelly Joines and John Ricco about customer service and the mindset needed to serve your members (customers) as effectively as possible.

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