AMC Model Benefits Clients During Conference Season
By: Shelly Joines Being an Association Management Company (AMC) staff member and attending a client’s annual conference is like killing two birds with a single
By: Shelly Joines Being an Association Management Company (AMC) staff member and attending a client’s annual conference is like killing two birds with a single
By: Shelly Sobol In two months, I’m getting married. After 16 months of planning, researching every element, and working with family and friends to make
By: Ricki Sexton Why do we love jingles, and slogans, and catchy advertising? Because somewhere, in that mystery building “somewhere”, there is a person who
By: Christina Welty According to the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings
By: William Ferguson Membership is the lifeblood of any association and everyone is responsible for keeping it pumping. From your board members to the person

By: Shelly Sobol Since I was a kid, I remember being dressed in Florida State University outfits/colors and would even ask for new FSU stuff

By: Lisa Kamper Advertising Sales is a profession and like all professions it requires a certain amount of skill. If you take the time to
By: William Lessley A small state trade association celebrated their 50th anniversary last year. Many associations, upon reaching such a milestone, will blow out their