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Two and Through!

By: Shelly Sobol In two months, I’m getting married. After 16 months of planning, researching every element, and working with family and friends to make

What’s Your Marketing Strategy?

By: Ricki Sexton Why do we love jingles, and slogans, and catchy advertising?  Because somewhere, in that mystery building “somewhere”, there is a person who

Marketing Your Meeting – Before, During & After

By: Christina Welty According to the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings

Ignite Your Inner Superhero!

By: William Ferguson Membership is the lifeblood of any association and everyone is responsible for keeping it pumping. From your board members to the person

I Was Talking, Did You Say Something?

By: Lisa Kamper Advertising Sales is a profession and like all professions it requires a certain amount of skill. If you take the time to

Update Your Style #FixItFriday

By: William Lessley  A small state trade association celebrated their 50th anniversary last year. Many associations, upon reaching such a milestone, will blow out their

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